By Bill Doerrfeld
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04 Apr, 2024
My opening keynote from the Austin API Summit 2024 explores the similarities between producing hit albums and hit APIs. It's now published here on YouTube . As it turns out, making a hit API is a lot like making a hit music album. You have to find a niche, you need good naming, and you need quality content. Also, on the production side, design, style, experience, and collaboration all matter a lot. At the end of the day, both are products, requiring the right management tools, marketing know-how, and infrastructure to scale. In this SXSW-inspired opening keynote, I look into the parallels between the two endeavors, providing a fun and informative look into specific things API providers should be considering on their journey toward becoming API platform rockstars.