Bill Doerrfeld

Tech Journalist & Editor

Click to view my author bylines on the following publications.

My Latest Stories & Updates:

How to fail at platfom engineering
By Bill Doerrfeld October 22, 2025
How do you fail at platform engineering? Make it 100% UI-first. Don't market it. Survey no one. Measure success by who's onboarded. And just copy what others are doing.
Platform summit conference nordic apis stockholm bill doerrfeld
By Bill Doerrfeld October 21, 2025
This year's Platform Summit felt reinvigorated, with many new motivations and areas to discuss. Of course, AI agents and MCP stole the show.
Colorful hot air balloons against a bright blue sky.
By Bill Doerrfeld September 26, 2025
For my latest DirectorPlus edition, I interviewed Thomas Johnson, co-founder and CTO of Multiplayer, about lessons learned releasing their MCP server.
Abstract blue web-like structure, possibly fabric, with a shimmering effect.
By Bill Doerrfeld September 23, 2025
Explore whether vector native databases outperform traditional DBs with vector add-ons for AI. Learn use cases, tradeoffs, and expert insights.
Man presenting at the Nordic APIs conference, standing in front of a screen, with audience.
By Bill Doerrfeld September 17, 2025
Join me in Stockholm for Platform Summit 2025 and the API Security UnConference, October 13–15. Exciting talks, networking, and more.
A grey articulated figure kneeling, arranging small white objects in a clear plastic container. White background.
By Bill Doerrfeld September 11, 2025
MCP shines for indeterministic workflows, novel integrations, and giving AI coding agents context on the fly. But for more predictable automation it may be overengineeering.
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Clients

In addition to journalistic publications, I've created content or consulted for companies like...

"My crowing achievement is you and the team. You're all amazing and I stand in admiration of what you've done!"

Josh Twist, Co-Founder & CEO, Zuplo

"We engaged Bill to help us create strategic marketing and sales assets targeted at senior technical and business leaders. Over the course of the project, he delivered exceptional content and insightful competitive analysis that directly influenced how we position Zuplo on our website and in the field. I look forward to working with him again and would recommend him without hesitation."



Maggie Miller, Director, Content Marketing, Informa Tech (Previously):

"I engaged Bill to develop content for one of my largest and most challenging projects in the IoT (Internet of Things) space. He was never daunted by the challenge, working with little direction, and always willing to edit until the content was perfect. I thought his writing was fresh, engaging, and audience specific. One of his outlines for an eBook was so impressive our company now uses it as the “gold standard” for future outlines. I would highly recommend Bill as a tech writer and journalist."

Robert Crawford, Principal R&D Engineer, PepsiCo

"I engaged Bill Doerrfeld to perform a technology sprint in the area of emotion recognition. Bill was very thorough in his approach, asking the right kinds of questions to fully understand my needs and expectations. I was very impressed with how Bill was able to gain access and speak to many different leaders in the industry, translate his findings for easy explanations and offer unique perspectives tailored to my wants. He kept me updated on his progress in a timely manner and his output was well written and organized. On top of his work, he was very personable, friendly and a pleasure to work with. I enjoyed working with Bill and learned a lot from him. I hope to have the fortune of working together in the future.!"

Vassili van der Mersch, Chief Architect, Oxygis

"I worked as a writer for Nordic APIs where Bill is the editor in chief. It was a real pleasure working with him. He is an experienced writer and editor with deep knowledge of the API space and a knack for helping authors deliver great content on a regular basis. I can only hope to work with him again in the future!"



Into APIs? Follow our work on Nordic APIs

Since 2015, I've served as Editor in Chief for Nordic APIs, ranked the #1 application programming interface blog on the web!


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