Bill Doerrfeld

Tech Journalist & Editor

Click to view my author bylines on the following publications.

Updates

Exploring alternative managed Kubernetes platforms
By Bill Doerrfeld March 31, 2025
The Kubernetes ecosystem has exploded with managed platforms tailored to multi-cloud, edge, on-prem, and regional deployments.
Bringing internal engineering gems into the light
By Bill Doerrfeld March 28, 2025
Some internal projects are too good to stay hidden. For DirectorPlus, Spotify's Pia Nilsson shares how to identify and externalize internal platforms — like they did with Backstage.
Why AI-generated code is not enough
By Bill Doerrfeld March 17, 2025
My latest feature for InfoWorld looks into the gaps surrounding AI-generated code and what leaders believe we need to improve the status quo.
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Publications


Clients

In addition to journalistic publications, I've created content or consulted for companies like...

"My crowing achievement is you and the team. You're all amazing and I stand in admiration of what you've done!"

Josh Twist, Co-Founder & CEO, Zuplo

"We engaged Bill to help us create strategic marketing and sales assets targeted at senior technical and business leaders. Over the course of the project, he delivered exceptional content and insightful competitive analysis that directly influenced how we position Zuplo on our website and in the field. I look forward to working with him again and would recommend him without hesitation."



Maggie Miller, Director, Content Marketing, Informa Tech (Previously):

"I engaged Bill to develop content for one of my largest and most challenging projects in the IoT (Internet of Things) space. He was never daunted by the challenge, working with little direction, and always willing to edit until the content was perfect. I thought his writing was fresh, engaging, and audience specific. One of his outlines for an eBook was so impressive our company now uses it as the “gold standard” for future outlines. I would highly recommend Bill as a tech writer and journalist."

Robert Crawford, Principal R&D Engineer, PepsiCo

"I engaged Bill Doerrfeld to perform a technology sprint in the area of emotion recognition. Bill was very thorough in his approach, asking the right kinds of questions to fully understand my needs and expectations. I was very impressed with how Bill was able to gain access and speak to many different leaders in the industry, translate his findings for easy explanations and offer unique perspectives tailored to my wants. He kept me updated on his progress in a timely manner and his output was well written and organized. On top of his work, he was very personable, friendly and a pleasure to work with. I enjoyed working with Bill and learned a lot from him. I hope to have the fortune of working together in the future.!"

Vassili van der Mersch, Chief Architect, Oxygis

"I worked as a writer for Nordic APIs where Bill is the editor in chief. It was a real pleasure working with him. He is an experienced writer and editor with deep knowledge of the API space and a knack for helping authors deliver great content on a regular basis. I can only hope to work with him again in the future!"



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