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Motivating engineers with customer outcomes

Bill Doerrfeld | September 27, 2024

Another DirectorPlus edition is out! For this one, I synced with Jack Tam, SVP and CTO at Intuit Mailchimp, about how to motivate engineers by bringing them closer to the end user. Read it here.


Intuit Mailchimp gives engineers a direct window into customer outcomes through qualitative feedback and quantitative metrics. “The engineers appreciate the direct connection and transparency to customer feedback,” says Tam. “This helps them connect their work to what matters to our customers.”


Tam shares why translating metrics and feedback to engineers is necessary to build a "customer-first"culture. That, and some sound advice about what he's learned throughout his work at Intuit regarding scalability, closing loops, directing development, switching to being more "capability-oriented," and more.


Check out the full article on LeadDev for some helpful insights.

Read: Motivating engineers with customer outcomes

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