Blog Layout

Framing AI in the right light

Bill Doerrfeld | December 20, 2024

Check out the new DirectorPlus edition for smart takes on leading AI rollouts.


How do you introduce AI to programmers without causing unrest or fear of lost jobs? It's all about framing it in a positive light, says GitLab's CTO, Sabrina Farmer. I interviewed her for the latest edition of DirectorPlus for LeadDev, which is out today.


"Leadership is all about framing," says Farmer. "I think AI will change jobs and force evolution. From a leader’s perspective, we need to talk in a way that makes people want to embrace it."


She also recommends sharing success stories internally, encouraging leadership to use it, and a 'bring-your-own model' flexibility. In general, she advocates viewing change as an opportunity rather than viewing it as a dystopic blocker. Check out the full story for some great insights.


Reviewing the year of DirectorPlus

In 2024, I synced with some of today's top engineering directors and CTOs at companies like Netlify, Slack, Intuit Mailchimp, GitLab, Bloomberg, GitHub, DivBrands, and beyond. We dove into themes like continuous learning, developer productivity, AI-driven development, building customer-first, rolling out AI initiatives, and leading microservices migrations.


My takeaway: engineering leadership is about leading people

We're starting to assemble quite a corpus of knowledge to help guide engineering directors. Having done these interviews, what I'm realizing is that for leaders at this level, you really need a keen sense of the technology at the core. But, a lot of the problems you're dealing with are cultural or inter-personal. 


And that's a wrap of DirectorPlus newsletters for 2024.  I've really enjoyed putting these together each month. More is lined up for next year that I'm excited to share. Stay tuned!


Featured image credit: Pat Krupa on Unsplash.


Read: Framing AI rollouts in the right light

Sign up to the DirectorPlus newsletter for a new story in your inbox each month featuring on-the-ground insights from some of the industry's top engineering leaders. Or, if you would like to be featured in the series, please read this.

Study reveals growing technical debt in AI age
By Bill Doerrfeld February 19, 2025
The 2nd annual code quality report from GitClear found 10x more duplicated code than two years ago and fewer signs of code reuse than ever before.
Kubernetes usability InfoWorld pilot cockpit Doerrfeld
By Bill Doerrfeld February 10, 2025
My feature on InfoWorld explores the state of Kubernetes usability, highlighting various advancements across workload types, support for edge and AI, and new features like observability and security.
Carving out time for large-scale engineering chores
By Bill Doerrfeld January 31, 2025
It's up to leadership to help prioritize large-scale engineering updates that keep software running smoothly. Kent Wills, Director of Engineering at Yelp, provides insight on the latest DirectorPlus.
5 potential use cases for Arazzo
By Bill Doerrfeld January 30, 2025
Italian for “tapestry,” Arazzo is aptly named since it can be used to weave together sequences of API calls to illustrate a specific business pattern.
How genAI can aid Kubernetes troubleshooting
By Bill Doerrfeld December 23, 2024
I caught up with CTO Itiel Shwartz about leveraging finely tuned models like Komodor’s KlaudiaAI agent for ultra-specific DevOps challenges, like Kubernetes error diagnosis and remediation challenges.
What's on the top of CIOs' minds lately? Resilience.
By Bill Doerrfeld December 19, 2024
Surmounting risks are encouraging CIOs to future-proof and update their resilience strategies. My latest feature for CIO.com explores resilience head-on.
DX Core 4 unifies developer productivity frameworks
By Bill Doerrfeld December 10, 2024
Today, DX debuted a new developer productivity framework, DX Core 4. Excited to break the news with LeadDev, interviewing one of the designers of the framework.
Migrating to microservices at MACH-speed
By Bill Doerrfeld December 2, 2024
In this issue of DirectorPlus, Gus Fune shares the story behind reverse engineering a monolithic e-commerce platform following MACH principles, which stands for microservices, APIs, cloud-native, and headless.
How spec-first API documentation aids partner integration
By Bill Doerrfeld November 29, 2024
Having good API documentation is one thing. Being specification-first is next level. Here are the benefits a specification-driven, git-based approach to documentation can bring to partner API integrations.
Understanding the root causes of api drift
By Bill Doerrfeld November 20, 2024
75% of APIs stray from their OpenAPI specifications. My feature explores why API drift is so common and how engineering leaders should mitigate this issue.
More Posts
Share by: